Wordpress Seo Guide – How to Optimize META Descriptions

Before we discuss how to setting meta description for your blog, better if we know about anatomy from page result of seeking from search engine

Anatomy from Search Engine Page Result

Search Engine like Google tends to present result of seeking in standard format. Usually TITLE from content or page is link which will bring you to complete content, below is the picture

anatomy search result

How to Optimize our Meta Description?

here you will know how to optimize what which page result of seeking for using as meta description of your content.

we need to determine best strategy to present accurate things, relevant about description of our content in tag META, which seen like this:
<meta name=”description” content=”The Description of your content” />
this Tag ought to be put down between tag < head> at file header.php.But the problem is, how we yield part “content” from META description dynamically based on content we are seeing? Simple only – we apply combination from conditional tags and custom loop to draw tagline from website ( if we resided in on page front) or excerpt ( if us at single post or statis page).

End result would seen like following:

<?php if (is_single() || is_page() ) : if ( have_posts() ) : while ( have_posts() ) : the_post(); ?>
<meta name="description" content="<?php the_excerpt_rss(); ?>" />
<?php endwhile; endif; elseif(is_home()) : ?>
<meta name="description" content="<?php bloginfo('description'); ?>" />

So, by presenting META good description of conditionally and dynamically, wes own many road to control what presented by page result of seeking as description from our front yard, statis page, and single post.

How to more Control Search Engine Result Page using excerpt

Usually, most blogger doesn’t take advantage of part usage “ optional excerpt” from panel “ Write Post” they. But if you wished practice to be able to control more to will which be presented at konten SERP, hence you need to fill part of this. If this zero, description of your content will only to be initial part of paragraph from your postingan. But usually the part is not a real part good to selling your content. For the purpose, does something like this:

After completed making your article, tried spares time to look for main topic of which able to draw people enthusiasm to visit your content and reads all its contents until pot is clean. Then poured at part “ Advanced Options” at section “ Excerpt”.

So, if the page have been index, hence does you write down at part “ Excerpt” this will come up as brief description about your content on page result of seeking Google